In 2026, Eswatini has seen steady growth in website development, with around 12,500 websites utilizing popular CMS platforms like Wix. The increasing digital adoption reflects a rising number of small businesses and entrepreneurs establishing online presence, especially via mobile-optimized sites which now account for nearly 78% of all websites. This trend indicates a transition towards mobile-first digital strategies to reach local audiences effectively.
The digital economy in Eswatini is valued at approximately $150 million USD, showing resilience and growth despite regional economic challenges. Local businesses are increasingly leveraging website builders to expand their reach and improve customer engagement. As internet penetration deepens, digital infrastructure investments are expected to further boost website creation and online commerce in the country, fostering sustainable economic development.