Eswatini's web hosting market has experienced steady growth, reaching USD 15 million in revenue in 2026. The rapid increase in internet access and digital adoption among businesses and individuals has driven demand for domain registration and hosting services. The country’s expanding digital economy reflects investments in infrastructure and local tech initiatives, positioning Eswatini as a developing regional hub for online services.
The total registered domains surpass 45,000, indicating a more vibrant online presence. The market's ARPU suggests competitive pricing and value-added services are attracting customers. With a 22% market penetration among businesses, there's significant room for growth in digital adoption, especially as internet penetration hits 65%, further expanding the potential customer base for web hosting providers.