Affiliate marketing in Eswatini has experienced significant growth in 2026, with an estimated 45,000 active marketers generating around $20 million. The expanding digital infrastructure and increased internet penetration have driven this surge, positioning Eswatini as a promising regional hub for affiliate networks. The dominance of top networks capturing 35% of the revenue indicates a competitive landscape with ample opportunities for new entrants.
Economic diversification efforts and rising e-commerce activities have fueled affiliate marketing revenues. The average commission rate of 12% reflects favorable terms for marketers, supported by a USD 50 million digital advertising budget. Overall, Eswatini's affiliate marketing sector is poised for continued expansion, leveraging digital innovation and strategic partnerships to boost income and regional influence.