By 2026, Eswatini has seen a substantial increase in social commerce payment adoption, driven by mobile internet access expansion and digital wallet services. With 1.2 million users, the country exhibits a high engagement rate, reflecting widespread acceptance of cashless transactions. The average transaction value remains modest, aligning with local purchasing power, while digital wallets have become the primary payment method for most users.
The rapid growth in social commerce transactions highlights evolving consumer behavior favoring convenience and digital solutions. Businesses leverage social platforms for sales, resulting in over 3.5 million monthly payments. Continued investments in mobile infrastructure and digital literacy are expected to sustain this growth, making Eswatini a notable example of digital payment maturity in Southern Africa.