In 2026, social commerce influencer sales in Eswatini reached approximately 1.2 million USD, demonstrating significant market growth. The number of active influencers has increased to about 3,500, reflecting expanding digital influence and marketing opportunities. Engagement rates remain strong, averaging nearly 5%, indicating that audiences are highly receptive to influencer content promoting products and brands online.
Mobile devices continue to dominate digital access, with an 83% penetration rate facilitating social commerce activities. Influencer marketing now accounts for about 35% of social commerce sales, showing its pivotal role in the country's e-commerce ecosystem. As digital literacy and internet access improve, social commerce is poised for further expansion, creating new revenue streams for local influencers and businesses alike.