Eswatini's e-commerce sector has experienced significant growth, with approximately 1,500 active Shopify stores in 2026. The average store now generates around $3,400 monthly, reflecting increased consumer engagement and improved digital infrastructure. This growth is driven by rising internet penetration and smartphone usage, enabling local entrepreneurs to reach broader markets and scale their online presence effectively.
The total e-commerce revenue in Eswatini has surpassed $5 million, indicating a vibrant digital economy. Most online stores leverage advanced CMS tools, with 85% adopting modern website builders to enhance customer experience. Additionally, digital payment adoption is high at 78%, supporting seamless transactions and fostering trust in online shopping, which further propels e-commerce development in the country.