In 2026, Eswatini's total search query volume reached approximately 3.2 million, reflecting increased internet penetration and digital engagement. Mobile searches dominate, accounting for 78% of all search activity, driven by widespread smartphone usage. Google remains the leading search engine, capturing most of the search traffic, with users spending an average of 3.2 minutes per session, indicating active and engaged online users.
The surge in e-commerce-related searches highlights a growing digital economy in Eswatini. With more local consumers turning to online platforms for shopping, businesses are investing more in digital marketing. The increasing search volume underscores the country's advancing digital literacy and the importance of optimizing online content to meet consumer needs. These trends suggest a positive outlook for digital growth in Eswatini over the coming years.