In Eswatini, retargeting ads have become a vital part of digital marketing strategies in 2026, with an average CTR of 4.8%. The ad spend continues to grow as businesses recognize the importance of re-engaging potential customers, investing around ₣120 million this year. The conversion rate of 2.3% indicates a steady improvement in targeted advertising efficiency, translating into significant revenue gains for local companies.
The average CPC stands at ₣15.50, reflecting competitive pricing in the digital ad space. With a ROAS of 6.2x, businesses in Eswatini are seeing strong profits from retargeting efforts. As digital adoption accelerates, companies are expected to refine their targeting techniques further, boosting overall campaign performance and customer engagement in the coming years.