Eswatini's internet penetration has reached 72% in 2026, fueling the growth of digital and video marketing channels. Consumers are spending over 84 hours monthly watching videos online, demonstrating substantial engagement and offering brands a valuable platform for advertising. The total digital ad spend has increased to $25 million USD, reflecting rising confidence in video marketing effectiveness. Smartphone ownership continues to rise, with 78% of the population now owning a device, further boosting mobile video consumption.
This digital expansion presents significant opportunities for marketers to target audiences through engaging video content. As video ad CTRs average nearly 4.8%, businesses can expect higher engagement rates. Eswatini's evolving digital landscape underscores the importance of investing in video marketing strategies to capture consumer attention and drive conversions in 2026.