In Eswatini, the average revenue per email subscriber has reached approximately $45 in 2026, reflecting increased engagement and improved marketing strategies. The open rate of 38% indicates that a significant portion of recipients are receptive to email campaigns, although there's room for optimization. Mobile email access remains dominant at 78%, emphasizing the importance of mobile-friendly content for marketers targeting local audiences.
The steady 12% growth in email subscriber lists highlights increasing digital connectivity and digital marketing adoption in Eswatini. Marketers can leverage this expanding base to enhance personalization and automation, boosting overall campaign effectiveness. As email marketing matures, focusing on engagement metrics like click-through rates will be key to maximizing revenue and brand loyalty in the country.