Eswatini's digital advertising market in 2026 has grown steadily, with total ad spend reaching approximately $12 million USD. The rise in internet penetration and mobile device usage has significantly contributed to the shift towards digital channels, especially social media and mobile advertising, which together comprise over 75% of digital ad expenditure.
The country's digital ecosystem shows increasing maturity, with social media platforms attracting over 2.1 million users. Marketers are leveraging targeted advertising with an average CPC of $0.45 USD, which offers cost-effective opportunities to reach a highly engaged audience across various sectors, including retail, telecommunications, and government campaigns.