In 2026, Eswatini has seen a significant increase in affiliate marketing activity, with over 12,500 marketers actively participating. The total revenue generated from these programs has reached approximately $45 million, reflecting the country's growing digital economy and increased online shopping habits. The average commission rate of 15% indicates healthy competition and attractive incentives for affiliates.
The rising digital penetration rate of 68% shows more Eswatini residents engaging online, fueling affiliate marketing growth. With 27% of businesses participating in affiliate programs, the sector is becoming a vital part of the country's e-commerce landscape, offering new opportunities for entrepreneurs and brands alike. This growth highlights Eswatini's expanding digital infrastructure and consumer engagement in 2026.