In 2026, Eswatini's affiliate marketing sector demonstrates steady growth, with a projected ROI of 18%. The expanding digital infrastructure and rising internet penetration, now at 72%, have contributed to increased affiliate marketing activities. The total revenue of approximately M 320 million highlights the sector's significance for local businesses aiming to leverage online channels for sales and brand awareness.
The affiliate community in Eswatini continues to grow, with an estimated 12,500 active marketers. The average commission rate of 8.5% reflects competitive earnings for affiliates, encouraging further participation. As digital adoption accelerates, affiliate marketing is expected to become an even more vital part of Eswatini's economy, fostering entrepreneurship and digital literacy.