Eswatini's affiliate marketing sector is experiencing steady growth, driven by increased internet access and mobile device usage. The average commission rate of 8.5% reflects the competitive landscape and the expanding e-commerce scene. With over half of the population engaging online, digital marketing presents significant opportunities for both merchants and affiliates in 2026.
The projected revenue of USD 420 million indicates a robust affiliate ecosystem, supported by around 45,000 active marketers earning approximately USD 150 monthly. This growth underscores the country's shift towards digital commerce, offering new income streams and fostering local entrepreneurship. Continuous improvements in digital infrastructure will likely further boost these figures in the coming years.