Estonia continues to rapidly adopt digital advertising, with video ad spend reaching approximately €120 million in 2026, reflecting a 20% growth from 2023. The digital ad market now accounts for nearly half of all advertising budgets, driven by increased internet penetration and consumption of online content. PPC advertising remains a core component, with €40 million allocated to targeted campaigns, emphasizing the importance of data-driven marketing strategies.
The average click-through rate for video ads has improved to 4.8%, indicating higher engagement levels among Estonian consumers. The digital marketing sector has expanded significantly, with around 15,500 professionals actively managing campaigns. Estonia's digital infrastructure and mobile usage have contributed to this growth, positioning the country as a leader in digital advertising in the Baltic region.