45%
Top Influencer Platforms
Instagram, TikTok, YouTube
6.8%
Average Engagement Rate
Across all platforms
€25 million (approx. $27 million)
Influencer Market Value
Estimated market size in Estonia
Lifestyle & Fashion
Most Popular Content Type
Preferred by 62% of influencers
Average 120,000 followers
Influencer Followings
Per influencer in top tier
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.