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Email Marketing Statistics in Estonia (2026)

Updated March 2026 · Estonia · Email Marketing
€45 (≈$48)
Average Revenue Per Email Subscriber
Estimated revenue per email subscriber in Estonia for 2026.
28%
Email Open Rate
Average percentage of emails opened by recipients in Estonia.
4.2%
Click-Through Rate (CTR)
Average click-through rate for marketing emails in Estonia.
9% annually
Email List Growth Rate
Yearly growth rate of email subscriber lists in Estonia.
65%
Mobile Email Engagement Rate
Percentage of email opens on mobile devices in Estonia.

Estonia's email marketing revenue per subscriber is projected to reach approximately €45 in 2026, driven by increased digital engagement and personalized campaigns. The country’s high mobile device usage enhances mobile email engagement, which now accounts for 65% of all email interactions.

The open rate of 28% indicates steady consumer interest, while a 4.2% CTR shows effective targeting strategies. The annual list growth rate of 9% suggests a continuously expanding user base, reflecting Estonia’s advanced digital infrastructure and focus on data-driven marketing.

Frequently Asked Questions

What factors influence email marketing success in Estonia?

High mobile device usage and personalized content are key factors driving success in Estonia's email marketing landscape.

How does Estonia compare to other Baltic states in email marketing?

Estonia leads with higher engagement rates and revenue per subscriber, showcasing its advanced digital marketing ecosystem.

SR

StateGlobe Research

The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.

Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.