By 2026, social commerce in Eritrea has seen rapid growth, with over 1.2 million users engaging in online buying and selling. Mobile commerce dominates due to widespread smartphone use, accounting for 65% of transactions. Trust levels remain high at 78%, indicating increasing confidence in digital platforms, even as digital payment adoption reaches over half of users. This trend reflects Eritrea's expanding digital economy and shifting consumer behaviors.
The rising trust and mobile usage are fueling social commerce growth in Eritrea, as more users prefer convenient, cashless transactions. Continued investments in digital infrastructure and payment security are expected to further boost user confidence and market size, supporting local entrepreneurs and small businesses in expanding their reach across the country.