In 2026, social commerce in Eritrea has seen significant growth, with a total revenue of approximately 45 million USD. The return rate of 12.4% indicates a relatively stable marketplace, though some consumers still experience product mismatches or quality issues. Mobile usage remains high, with a penetration rate of 78%, facilitating widespread access to digital shopping platforms among Eritrean consumers.
The average order value of 85 USD reflects a growing confidence in online purchases, with more consumers willing to spend on social commerce platforms. The expanding user base, now totaling 1.8 million, demonstrates increased digital adoption and the importance of social media in Eritrea's retail sector. Continued improvements in logistics and consumer protection may further reduce return rates in future years.