Social Commerce Statistics in Eritrea (2026)

Eritrea's social commerce landscape is rapidly growing, with an estimated 1.2 million social media users contributing to a 2.8% conversion rate. This reflects increasing digital engagement, driven by mobile device adoption and expanding internet access. The average transaction value of ₿10,500 indicates a burgeoning e-commerce ecosystem, supported by digital payment methods, which now account for 35% of transactions.

Despite the modest conversion rate, the total social commerce revenue is projected to reach $125 million in 2026, signaling significant economic potential. The government’s push for digital infrastructure and increased smartphone penetration are key factors fueling this growth. As social commerce becomes more mainstream, local businesses are leveraging platforms to reach broader audiences, further accelerating Eritrea's digital economy.