Eritrea's digital landscape in 2026 shows a growing affiliate traffic share of 12.4%, reflecting increased online engagement and marketing efforts. The total digital advertising spend is projected at USD 45 million, indicating expanding investment in digital channels. E-commerce revenue continues to rise, reaching USD 137 million, driven by improved internet access and mobile device usage. The number of active affiliate marketers has grown to 3,000, supporting local businesses and startups.
Mobile internet penetration has reached 58%, enabling more users to participate in online shopping and affiliate programs. This growth highlights the importance of digital strategies for businesses in Eritrea, emphasizing the need for targeted affiliate marketing campaigns. As internet infrastructure improves, the affiliate sector is expected to further develop, providing new opportunities for entrepreneurs and international brands seeking to expand their reach within the country.