In 2026, El Salvador's digital advertising sector continues to grow, with total spends reaching approximately $150 million. Mobile advertising dominates the landscape, accounting for 78% of ad impressions, reflecting high mobile device usage among the population. However, ad fraud remains a concern, with estimated losses of $12 million, underscoring the need for enhanced fraud detection measures.
Despite the challenges, digital advertising effectiveness is promising, with an average CTR of 2.3%. The reach extends to over 3.2 million internet users, indicating a significant opportunity for brands to engage consumers through targeted campaigns. Continued investment in digital infrastructure and fraud prevention will be vital for sustained growth.