In 2026, El Salvador's internet penetration has grown to 66.4%, indicating broader access and digital engagement among the population. The average user now visits about 18 pages per month, reflecting increased interaction with online content. Mobile devices remain dominant, accounting for nearly 79% of internet access, emphasizing the importance of mobile-optimized digital strategies for businesses in the country.
The e-commerce sector continues to expand, with transactions reaching approximately USD 1.2 billion. Concurrently, digital advertising spending has increased to USD 220 million, highlighting the shift toward online marketing channels. These trends demonstrate El Salvador's evolving digital landscape, driven by improved connectivity and consumer acceptance of online services, which present significant opportunities for local and international businesses.