By 2026, Egypt's video advertising market has experienced significant growth, reaching over 1.2 billion USD in spend. The increasing penetration of smartphones and high-speed internet has driven more brands to allocate a larger portion of their digital budgets to video content, which now constitutes 35% of total ad spending. The relatively low average cost per view makes video ads an attractive option for advertisers targeting a broad Egyptian audience.
Egyptian consumers are engaging heavily with video content, particularly on mobile devices, with monthly views surpassing 72 million. This trend underscores the importance of mobile-first advertising strategies for brands seeking to capitalize on Egypt’s expanding digital economy. As digital literacy and access continue to rise, Egyptian video advertising is poised for further expansion in both reach and investment.