Egypt's social commerce sector is projected to grow significantly by 2026, with a conversion rate of 4.8%. The total revenue from social commerce is expected to reach around 1.2 billion USD, driven by increasing smartphone penetration and improved internet infrastructure. Consumers are spending an average of 850 EGP per transaction, reflecting a rise in online shopping activity across urban centers like Cairo and Alexandria.
The number of social commerce buyers is anticipated to surpass 12 million, indicating a substantial portion of Egypt's internet users engaging in social-based shopping. With 35 million social media users involved in commerce, businesses are leveraging platforms like Facebook and Instagram to expand their reach. This trend underscores Egypt’s rapid digital adoption and the growing importance of social channels in retail strategies.