4.8%
Average Conversion Rate for Retargeting Campaigns
Egyptian digital advertisers see a 4.8% conversion rate on retargeting efforts in 2026.
₺15.75 ($1.00)
Average Cost per Click (CPC) in Egypt
The average CPC for paid ads in Egypt stands at 15.75 Egyptian pounds, roughly $1.00, in 2026.
32%
Retargeting Ad Spend as Percentage of Digital Ad Budget
Retargeting accounts for 32% of total digital advertising budgets in Egypt in 2026.
27%
Percentage of Consumers Re-engaged by Retargeting
Over a quarter of Egyptian consumers are re-engaged via retargeting ads in 2026.
€5.40 ($6.80)
Average Return on Ad Spend (ROAS) for Retargeting
Egyptian marketers see an average ROAS of €5.40 (around $6.80) from retargeting campaigns.
The cost per click remains affordable, making retargeting an attractive tactic for Egyptian businesses aiming for high ROI. As digital penetration deepens, retargeting will become even more vital in personalized marketing efforts, helping brands stand out in a competitive online market. This trend underscores Egypt's growing digital maturity and advertising sophistication.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.