Social Media Ad Spend and Marketing Statistics in Ecuador (2026)

Ecuador's social media ad spend is forecasted to reach approximately $85 million in 2026, reflecting growing digital marketing efforts amid increasing internet penetration. The average user now spends around 2.7 hours monthly on platforms like Facebook and Instagram, emphasizing the importance of social media marketing for brands targeting Ecuadorian consumers. Over half of the local businesses are actively leveraging social media ads, indicating a robust digital advertising environment.