In 2026, Ecuador's social commerce return rate stands at approximately 8.5%, reflecting improving logistics and clearer product descriptions. Apparel exhibits the highest return rate, primarily due to sizing issues, while electronics have fewer returns owing to better product accuracy. The dominant reason for returns remains incorrect items, highlighting the need for better seller-customer communication.
Consumer confidence in social commerce is growing, with a satisfaction index of 78 out of 100. Sellers are increasingly adopting return policies to enhance trust and loyalty. As Ecuadorian consumers become more experienced online, return rates are expected to stabilize further, fostering a healthier e-commerce environment that balances convenience with quality assurance.