Ecuador's digital advertising market is experiencing steady growth, with total spends reaching approximately USD 250 million in 2026. The sector benefits from increasing internet penetration and mobile device usage, which drive higher engagement rates. Social media remains the dominant channel, capturing more than two-thirds of the digital ad budget, reflecting the country's shift towards mobile-centric marketing strategies.
The rise in video advertising indicates a preference for visual content among Ecuadorian consumers. With nearly 70% of digital ads being delivered on mobile devices, advertisers are prioritizing mobile-optimized campaigns. Continued growth is expected as digital infrastructure improves and local businesses expand their online presence, fostering more sophisticated and targeted marketing efforts.