Social Commerce Statistics in the Dominican Republic (2026)

Social commerce in the Dominican Republic has seen significant expansion in 2026, with a market value reaching approximately $1.2 billion USD. Consumer engagement continues to grow, with nearly 3.8 million Dominicans actively shopping via social media channels. The average spend per user remains steady at about $320 USD, indicating strong purchasing power and digital adoption among the population.

The return rate for social commerce transactions stands at 12.5%, slightly higher than traditional e-commerce, due to the nature of social selling and product variability. Facebook remains the dominant platform, capturing 45% of the market, followed by Instagram with 35%. These platforms are central to social commerce strategies, influencing consumer behavior and shaping new retail trends in the country.