The Dominican Republic is experiencing a significant increase in marketing automation spending, reaching an estimated USD 150 million in 2026. This growth is driven by expanding digital marketing efforts and increasing adoption among local businesses, especially in retail and e-commerce sectors. Companies are investing more in automation tools to improve efficiency and customer engagement, reflecting a maturing digital landscape.
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The widespread adoption of marketing automation is expected to boost overall marketing effectiveness in the country. With over 65% of companies utilizing automation by 2026, the ROI is projected to reach 150%, demonstrating strong value. As digital infrastructure continues to improve, Dominican enterprises are likely to prioritize automation strategies to stay competitive and meet evolving consumer expectations.
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