Influencer Marketing Spend Statistics in Dominican Republic (2026)

Influencer marketing in the Dominican Republic is experiencing significant growth, with total spend reaching an estimated 45 million USD in 2026. The increasing number of active influencers, around 8,500, reflects the country's expanding digital influencer ecosystem. Brands are investing more in influencer collaborations, with approximately 65% now utilizing influencer marketing strategies to reach local and regional audiences.

This upward trend is driven by the country's rising internet penetration and social media usage. Campaign budgets have grown, averaging around 12,000 USD per campaign, indicating more sophisticated and targeted marketing efforts. The 22% annual growth rate underscores the increasing importance of influencer marketing as a key component of Dominican brands' digital strategies.