Influencer Marketing Statistics in the Dominican Republic (2026)

In 2026, influencer marketing in the Dominican Republic has seen significant growth, with total spending reaching approximately $45 million USD. The number of registered influencers has climbed to over 15,000, reflecting increased digital engagement and content creation across social platforms. Engagement rates remain healthy at around 6.8%, indicating active and authentic influencer-follower interactions that attract local and international brands.

Regulatory frameworks have improved, with about 78% compliance among influencers adhering to new advertising laws introduced in 2024. These regulations aim to promote transparency and protect consumers, fostering a more trustworthy influencer ecosystem. As the market matures, local brands are increasingly investing in influencer collaborations to reach diverse audiences, boosting the economy and digital advertising landscape in the Dominican Republic.