In 2026, approximately 65% of businesses in the Dominican Republic have integrated CRM systems, reflecting a significant digital transformation. The adoption of marketing automation tools has reached nearly half of the companies, showing increasing reliance on digital marketing strategies to drive sales and improve customer engagement. Investments in CRM technologies are averaging around RD$1.2 million, indicating strong confidence in these systems' ROI.
The impact of CRM and automation adoption is evident in improved customer retention rates, which have increased by 18%. Additionally, companies leveraging automation report a sales growth of 22%, demonstrating the effectiveness of these technologies in boosting revenue. As digital maturity continues to grow, more Dominican businesses are expected to prioritize CRM and marketing automation to stay competitive in 2026.
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