Influencer Marketing Statistics in the Dominican Republic (2026)

In 2026, the Dominican Republic boasts over 15,000 active influencers, driven by increased digital engagement and mobile penetration. The rising popularity of influencer-led brand ambassador programs, totaling approximately 1,350 new initiatives this year, reflects brands' focus on authentic marketing strategies. Engagement rates remain healthy at around 4.8%, indicating strong audience interaction and effective content creation within local communities.

Influencer marketing expenditure in the Dominican Republic has reached an estimated USD 45 million in 2026, marking a 12.5% growth from previous years. This surge underscores the country's expanding digital economy and the strategic importance of influencer partnerships for brands aiming to reach diverse segments. As social media usage continues to grow, influencer marketing is expected to play an even more vital role in local advertising landscapes.