In 2026, Dominica's Pinterest user base has grown to approximately 45,000 active users, reflecting increased digital engagement and social commerce adoption. The average monthly spend per user has risen to USD 65, indicating a steady rise in consumer confidence and online shopping habits. Social commerce revenue via Pinterest is estimated at USD 2.9 million, signaling a significant contribution to the local digital economy.
The majority of online shoppers in Dominica now turn to Pinterest for inspiration and purchasing decisions, with 38% of the e-commerce population actively engaging with product pins. The platform has seen a surge in content creation, with over 120,000 product pins uploaded this year, highlighting the country's growing reliance on visual social commerce channels to boost retail and small business growth.