Digital Advertising Statistics in Dominica (2026)

Dominica's digital advertising landscape in 2026 shows significant growth, with total ad spend reaching approximately $4.2 million. Mobile advertising dominates, accounting for the vast majority of impressions, reflecting high mobile device usage. Despite this growth, the country faces a notable ad fraud rate of 12.5%, which impacts advertiser ROI and trust in digital campaigns. Efforts to combat fraud are increasingly vital for sustainable digital marketing development.

The rise in e-commerce transactions by nearly 38% indicates a shift toward online shopping, driven by improved internet infrastructure and digital literacy. With a 78% internet penetration rate, Dominica's digital economy is expanding rapidly, but challenges like ad fraud hinder full potential. Strengthening fraud detection and consumer protection are crucial for fostering confidence in digital advertising and e-commerce growth in the country.