Djibouti's social commerce sector in 2026 shows steady growth, with a market size of approximately 45 million USD. The digital trust index indicates increasing confidence in online transactions, which is essential for expanding e-commerce. The majority of users prefer mobile devices, with 65% adopting mobile commerce, reflecting the country's digital accessibility improvements.
The average social commerce spend per user reaching 120 USD suggests higher consumer engagement and trust. As internet penetration deepens, more Djiboutians are turning to social platforms for shopping, driven by improving trust levels and innovative digital payment solutions. Continued growth depends on enhancing digital literacy and secure online transaction protocols.