By 2026, social media users in DR Congo are projected to reach 18 million, representing a 35% increase from 2023. The penetration rate has grown significantly, reflecting increased smartphone adoption and internet accessibility across urban and rural areas. Facebook remains the dominant platform, accounting for 65% of social media activity, making it a prime channel for targeted marketing campaigns.
Businesses are expected to allocate around $45 million USD to social media marketing in 2026, focusing on engagement and brand awareness. The average user spends over two hours daily on social media, offering brands ample opportunities to connect with consumers. This growth highlights the expanding digital economy and the importance of tailored content strategies for local audiences.