Social Media Engagement Rate Statistics in Democratic Republic of Congo (2026)

In 2026, the Democratic Republic of Congo shows a steady social media engagement rate of 4.8%, reflecting growing user interaction across platforms like Facebook, WhatsApp, and TikTok. With 25 million active users, the country demonstrates significant digital penetration, especially via mobile devices which account for 78% of social media access. The average user spends over two hours daily online, indicating strong potential for targeted marketing campaigns.

Digital advertising spending has increased to USD 120 million, highlighting the expanding digital economy and marketers' focus on social media channels. As engagement continues to rise, businesses in DRC are leveraging social media to reach diverse demographics, fostering brand loyalty and driving sales. The combination of high mobile access and increased ad budgets suggests promising growth in the country's social media marketing landscape.