By 2026, the Democratic Republic of Congo has seen a substantial increase in social media users, reaching 35 million, driven by expanding mobile internet access and smartphone adoption. The average user spends nearly three hours daily on social platforms, indicating high engagement levels that brands can leverage for targeted marketing campaigns. Engagement rates remain moderate but are expected to grow as digital literacy improves across the country.
The dominance of mobile access, with 92% of social media activity conducted via smartphones, highlights the importance of mobile-optimized content. Social media advertising revenue is expected to reach USD 120 million, reflecting a growing digital economy. Marketers should focus on personalized, mobile-first strategies to maximize reach and effectiveness in this expanding digital landscape.