12 million
Number of social commerce users
Represents active social commerce participants in the DRC in 2026
USD 350 million
Monthly transaction volume
Total value processed through social commerce payments monthly
65%
Digital payment adoption rate
Percentage of social commerce users using digital payments in 2026
USD 30
Average transaction value
Average amount spent per social commerce transaction
45
Number of social commerce platforms
Active platforms facilitating social commerce payments in the DRC
By 2026, social commerce in the Democratic Republic of Congo has seen significant growth, with 12 million active users engaging primarily through mobile devices. The transaction volume of USD 350 million per month highlights increasing trust and reliance on social platforms for purchasing goods and services. Digital payment methods have become mainstream, with a 65% adoption rate, reflecting improved infrastructure and financial inclusion efforts.
The average transaction value of USD 30 indicates that consumers are making frequent, smaller purchases, typical for a developing economy. The presence of 45 active social commerce platforms showcases a competitive landscape that offers diverse options for consumers. Overall, social commerce payment systems are transforming retail, enabling faster, more convenient transactions across urban and rural areas.
Frequently Asked Questions
What are the main digital payment methods used in DRC social commerce?
Mobile money, bank transfers, and e-wallets are the primary digital payment methods, driven by widespread mobile phone usage and financial inclusion initiatives.
How has social commerce impacted traditional retail in the DRC?
Social commerce has expanded access to a wider range of products, especially in rural areas, and has increased consumer choice, challenging traditional retail channels.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.