In 2026, social commerce in the Democratic Republic of Congo has seen significant growth, with a conversion rate of 3.2%. The total revenue from social platforms has reached approximately USD 220 million, reflecting increased digital engagement. The number of active social commerce buyers stands at around 4.5 million, indicating a growing digital economy and shifting consumer preferences towards online shopping facilitated by social media.
The overall social media user base has expanded to 14 million, contributing to a thriving digital market environment. The average spend per buyer has increased to USD 49, demonstrating more confidence and purchasing power among users. As digital infrastructure improves, social commerce is expected to continue its upward trajectory, creating new opportunities for local businesses and entrepreneurs.