Despite ongoing infrastructural challenges, internet access in the Democratic Republic of Congo has grown significantly, with 38% of the population online in 2026. Mobile web usage dominates, accounting for 72% of web traffic, reflecting the country's reliance on smartphones for internet access. Web analytics adoption remains moderate at 27%, indicating increasing awareness but still room for growth in data-driven decision-making among local businesses.
E-commerce revenues have surged to USD 420 million, driven by rising internet penetration and mobile usage. As digital engagement expands, more Congolese companies are recognizing the importance of analytics to optimize marketing and sales strategies. Continued investment in digital infrastructure and skills will be crucial for sustaining this growth and enhancing the country's online ecosystem.