Pinterest Shopping Social Commerce Statistics in Democratic Republic of Congo (2026)

The Democratic Republic of Congo’s Pinterest user base has grown significantly, reaching over 4.2 million active users in 2026. This surge reflects increased internet access and digital adoption, fueling social commerce activities. The platform has become a vital channel for local brands and international sellers targeting Congolese consumers. With social commerce sales projected at USD 210 million, Pinterest is establishing itself as a key player in digital retail in DRC.

Engagement levels remain high, with users spending an average of nearly 8 minutes monthly browsing and shopping. Nearly one-fifth of Pinterest users have made purchases through the platform, predominantly in fashion, home decor, and electronics. As digital literacy and e-commerce infrastructure improve, Pinterest shopping will likely continue to expand, offering new opportunities for merchants and consumers alike in the Democratic Republic of Congo.