In 2026, mobile ad spending in the Democratic Republic of Congo is projected to reach $150 million USD, reflecting rapid digital adoption and increased smartphone usage across urban and rural areas. The mobile internet penetration rate has grown to 45%, fueling more targeted marketing efforts and engagement with consumers via mobile platforms. With daily data usage averaging 350 MB, advertisers are optimizing content for mobile consumption to maximize reach and effectiveness.
The number of mobile ad campaigns has surged to over 3,200, showcasing the expanding digital marketing ecosystem. Moreover, approximately 68% of the digital advertising budget is allocated to mobile ads, underlining their importance in the overall marketing strategy. As digital infrastructure improves and smartphone penetration deepens, mobile marketing will continue to drive economic growth and consumer interaction in the DRC.