In 2026, the Democratic Republic of Congo has seen a significant rise in influencer marketing ROI, with brands achieving around 150% returns on their campaigns. The influencer ecosystem has expanded, with approximately 25,000 active influencers leveraging platforms like Facebook, TikTok, and Instagram to reach diverse audiences. Engagement rates remain strong at around 4.2%, reflecting growing consumer trust and content relevance in a rapidly digitalizing economy.
Spending on influencer marketing has reached an estimated USD 45 million, indicating increased recognition of influencer impact on consumer behavior. The digital community engaged with influencer content has grown to 19 million users, representing a substantial market for brands. As digital infrastructure improves, influencer marketing is poised to become an even more essential channel for advertising and brand awareness in the DRC.