In 2026, internet penetration in the Democratic Republic of Congo reached 45%, reflecting increased infrastructure investments and mobile data affordability. Mobile phone users have grown to approximately 28 million, underscoring the country's expanding digital base. Despite modest e-commerce conversion rates of 2.8%, continuous improvements in UX are boosting user engagement and online spending. Local businesses are increasingly adopting digital channels to reach wider audiences, fostering economic growth.
User experience scores average 72 out of 100, indicating room for UX optimization to enhance customer satisfaction. Online shopping activities are becoming more frequent, with consumers purchasing about 3.2 times per month. As digital literacy improves and mobile connectivity expands, DRC's online market is poised for significant growth. Improving conversion rates and UX will be essential for local e-commerce platforms to capitalize on this digital shift.