Email marketing in the Democratic Republic of Congo continues to grow steadily, driven by increased mobile internet penetration and expanding digital infrastructure. The click-through rate of 2.8% indicates room for improvement but reflects a maturing digital marketing landscape. With subscription growth at 15.4%, businesses are increasingly leveraging email to reach new audiences and foster customer loyalty.
The high mobile access percentage underscores the importance of mobile-optimized content in marketing strategies. Despite a moderate open rate of 18.5%, marketers are seeing better engagement through targeted campaigns. Revenue per campaign is rising, highlighting the growing effectiveness of email as a sales channel in the DRC’s evolving economy, valued at around 4,500 USD per campaign.