In 2026, the Democratic Republic of Congo has seen a steady increase in email marketing engagement, with open rates reaching 22.5%. The high mobile engagement rate of 78% highlights the importance of mobile-optimized emails in this emerging digital market. A/B testing adoption has grown significantly, with 65% of businesses leveraging it to improve campaign effectiveness, reflecting a maturing digital marketing landscape.
Despite modest open rates compared to global averages, the ROI of USD 45 per USD 1 spent indicates promising growth potential for email marketing in DRC. Local businesses are increasingly recognizing the value of data-driven strategies, and as digital infrastructure improves, these figures are expected to rise further, fostering more sophisticated email marketing practices in the coming years.